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Nielsen Datasets

The Nielsen Datasets at the Kilts Center for Marketing is a partnership between The University of Chicago Booth School of Business and the Nielsen Company and makes comprehensive marketing datasets available to academic researchers around the world.

Availability of these rich data provide academic researchers from a range of disciplines new opportunities to explore the dynamics of purchasing behavior across the United States. The size, scope, breadth, and longitudinal timeframe of these data make them unique. They cover a wide range of product, categories, retail channels, stores, and geographic markets in the United States.

How to get access​

UIUC Access

University of Illinois Urbana-Champaign currently has an institutional contract. Tenured faculty, tenure-track faculty, PhD students, and Post Doctorate students may request to be part of this contract.

If you would like to request access to the datasets on this contract please go to the Request Access section and fill out the request form.

Current Datasets​

These are the datasets available to researchers through University of Illinois Urbana-Champaign’s current contract.

Consumer Panel
  • Dataset: Consumer Panel
  • Provider: Nielsen
  • Activated: 09/04/2018
  • Description: Consumer Panel data include longitudinal data beginning in 2004 with annual updates. These data track a panel of 40,000–60,000 US households and their purchases of fast-moving consumer goods from a wide range of retail outlets across all US markets.
PanelView Survey - Ailments
  • Dataset: PanelView Survey - Ailments
  • Provider: Nielsen
  • Activated: 06/21/2023
  • Description: Ailments and Health Surveys: These annual surveys include various self-report data. Starting in 2011, data include household member ailments. Starting in 2016, these include various details about household members’ health-related activities.
Retail Scanner
  • Dataset: Retail Scanner
  • Provider: Nielsen
  • Activated: 09/04/2018
  • Description: Retail Scanner data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. Data begin in 2006 and include annual updates.
PanelView Surveys
  • Dataset: PanelView Surveys
  • Provider: Nielsen
  • Activated: 11/06/2019
  • Description: 2008 Tax Rebate & Tell Us More About You 2008 & 2011. NOTE: You must be subscribed to the consumer panel dataset to access.

Additional Datasets Available​

These datasets are not part of University of Illinois Urbana-Champaign’s current contract. If you are interested in requesting an additional dataset to be added to your institution’s current contract, please contact us.

PromoData
  • Dataset: PromoData
  • Provider: PromoData
  • Description: The PromoData, 2006- some of 2012, detail manufacturer costs and allowances, introduction of new products and price changes for all major grocery wholesalers from major markets. Data comes from 12 grocery wholesaler orgs that provide products the US.
Ad Intel
  • Dataset: Ad Intel
  • Provider: Nielsen
  • Description: Nielsen’s Ad Intel Data cover advertisement occurrences for a variety of media types across the United States, for the years 2010-2015, with annual updates available each year.